MindSurf · creative research
Human intelligence at the speed of AI.
MindSurf tests creative work with real people. A study runs in a day.
78of 100 would trust it
45pet owners, 1 day
MindSurf tests creative work with real people. A study runs in a day.
What the team thought. What people did. What was decided.
Recruited in the market, for the question. Usually a few hundred.
The design is split into its elements. Each person rates a set of complete versions, one at a time, in a few seconds each.
A score for every element, overall and by audience. Any version can be scored, including ones nobody saw.
We use real people, and we design the experiment around the work.
A pack, a logo, an ad, a concept. Thirty minutes is enough to plan the study.
