MindSurf · creative research

Human intelligence at the speed of AI.

Real humans react to your idea. Behavioural science reads why. You get the answer in a day, not a quarter.

150 humans, three countries+10 in every market1 day
The FitSpo pack 150 shoppers in three countries rated highest
+26the cookie photo
+10dark lettering, every market
24hthree countries

Ask humans, and they answer. Simulate them, and a model guesses. Show them, and they react.

Three real decisions. What the team said. What humans did. What happened.

What the team said

What humans did

Outcome

The whole decision, start to finish →

Start with humans. Everything else follows.

Three steps. One day.

0Bulgaria
0Greece
0Saudi Arabia
humans, recruited for this question
+26cookie photo+23claims+23flavour name+18wrapper+5logo
1 / 3

Find the humans

The ones whose reaction decides it. Recruited in your market, for your question.

2 / 3

Build the versions

Your idea, split into pieces, assembled into hundreds of finished versions. Humans rate them one at a time.

3 / 3

Read the reaction

Each piece gets a number. Each audience gets its own. Build the best version for any of them.

Proof

One change. Every market up.

White lettering to dark. Found in a day.

0
As drawn
of 100 would buy
0
With dark lettering
of 100 would buy
3/3
Markets up
Bulgaria +9, Greece +13, Saudi Arabia +9

Banana chocolate pack, all markets. Every flavour went up too.

Why human

AI can build things now. Our job is to think.

Human intelligence at the speed of AI. A real human reaction is the one thing a room can't argue with.

Bring us your hardest decision

Bring the idea. We'll bring the humans.

A pack, a logo, an ad, a concept, or just the brief.