Twenty-five candidates, two rounds with pet owners, one build. You can rate a few first.
The same question the pet owners answered.
Their score: points added to the share rating a logo 5 out of 5. Yours: your rating.
Tap one for the answer.
Twenty-five candidates in five styles. Illustrated, vintage badge, clean with a name, photographic, clean icon.
Split the winner into drawing, name, tagline and background. Four options each. 256 builds.
Four options in each layer.
Forty-five pet owners in the second round, recruited for this study.
Price came second, with five.
Seventeen dogs, sixteen cats, eight both.
Twenty-one never had. Both groups trusted the drawing.
One logo at a time.
The design team preferred the minimalist icons. Twenty pet owners rated all twenty-five on one question: how well does this logo represent a pet-sitting service you would trust?
Between +13 and +24. The icons scored between -8 and +1. The second round split the illustrated style into four layers, drawing, name, tagline and background, with four options each, and asked forty-five more pet owners.
Drawing one, the name Pawcourt, the tagline "Calm. Cared. Cherished.", on the cream background. Seventy-eight of a hundred pet owners would rate it 4 or 5 on trust.
The drawing+36"Calm. Cared. Cherished."+18Cream with leaves+13Pawcourt+11Swap any layer.
Thirty minutes is enough to plan the study.